Steve’s cards get the QR treatment

Steve Powderhill – Business Cards

We have just supplied Pontypridd photographer Steve Powderhill with some new business cards incorporating a QR (quick response) code on the reverse.

Basically, a QR Code is a barcode on steroids – an über barcode if you will. Whereas a barcode encodes data in the horizontal plane, QR codes store data both horizontally and vertically in a grid of tiny squares. This allows much more data to be encoded into a smaller space. They were originally used to track auto parts, but have lately become popular in much broader applications.

QR codes are ideal for easily linking to content on smartphones. The more common uses include magazine advertisements that link to websites. In the above example, however, Steve’s contact details are encoded into the QR code and when this is scanned with a smartphone this information is immediately stored in the address book app on the phone.

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