Sporty new livery for Greg Edmunds

Motor Factor’s racing colours

Greg Edmunds Motor Factors

The client wanted an image that evoked motor racing and classic car culture that would give his auto spares business a professional look.

Clever use of negative space forms the initials G and E in a logo that is reminiscent of the MG marque whilst the silver background pattern, a reference to the chequered flag, is used as a decorative motif.

The identity was implemented onto the client’s stationery, livery and signage.

New look for Greg Edmunds business stationery
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